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Design Value Index Exemplars Outperform the S&P 500 Index.

The Design Management Institute’s 2015 Design Value Index (DVI), based on a portfolio of 16 publicly traded stocks from companies considered to be “design-centric” contingent on a set of criteria that reflects best practices in design management, shows a 211% return over the S&P 500. This marks the third year in a row we have seen such results in excess of 200% over the S&P.

Seeing the accomplishments of this year’s exemplars and studying the new companies to watch has opened my eyes on a number of fronts. First, I no longer think that it takes 10 years to build a highly-functional design organization. With the right leadership and senior level support, an enterprise-wide design function that produces results can be built in less and less time.  Second, the widespread use of design as a strategic capability is unlikely to go away anytime soon.

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